For 51 weeks a year it’s a sleepy little town on the plains with just 6,000 residents. But one week a year it transforms into “The Mecca for Motorcycles.” Half a million motorcyclists cruise into town for the largest, most legendary bike rally in the world. In the middle of this two-wheeled insanity is the craziest place of all, “The Full Throttle Saloon”. Thousands of bikers roll in everyday for beers, burgers, and the big name bands that perform. It’s Biker Heaven, but it’s hell for Michael Ballard, the guy who’s trying to run the place. He has only the eight days of rally to make his money for the entire year otherwise he may not be able to keep the doors open.