The Profit sees billion dollar businessman Marcus Lemonis going on the hunt for struggling businesses that are desperate for cash and ripe for a deal.
In the past 10 years, he’s turned around and made successes out of over 100 companies. Now he’s bringing his expertise and remarkable business acumen to television in an unprecedented series.
In an effort to help struggling small businesses, Lemonis puts a substantial amount of his own money on the line for a percentage of the business and its profits.
Once inside these companies, he’ll do almost anything to save the business while making a profit, even if it means doing the work himself, promoting the secretary… or firing high-ranking employees.